盛宝银行新平台的提供旨在对上个月发布的开放API的下一代体验的传承连接
盛宝银行，在成功为零售客户提供了新的SaxoTraderGO平台之后，又为其白标客户推出了其新的交易平台解决方案。根据公司提供的信息，将近40%的零售流通量都通过该平台执行。
第一批盛宝银行的合作伙伴已经开始使用该新解决方案了。丹麦多资产经济公司计划今年年底增加超过一百名白标客户。
根据丹麦经纪商大户，新平台的迅速采用可能是对白标客户的重复。
盛宝银行平台主管Christian Lund Hammer对Finance Magnates说：“用户喜欢平台的直观性和快速运行。如果您想改变您电脑中的某些设置，以一种您喜欢的特别的方式进行设定表格，可以在平板电脑和手机端自由切换图表。”
盛宝银行已经基于API推出了新的REST，该公司上个月已经对外部开始提供。API的功能允许白标客户建立和定制功能。
“盛宝银行将发布一个专门的开发人员提供丰富的文档、示例代码和验证方法等。它为所有需要在开始需要API代码的外部开发者提供了支持。供内部开发人员编写SaxoTraderGO功能是同样的开发位置。”Lund Hammer解释说。
OpenAPI部署进展
随着上个月OpenAPI的推出，盛宝银行的白标客已经可以开发期权和根据他们所能提供的提供定制解决方案。OpenAPI旨在在整个贸易周期将新的功能提供的可能性——从交易前、执行、到交易后的服务，相关产品包括：ETFs，现金股票，差价合约，期货，期权和外汇。
Lund Hammer先生为盛宝银行的客户提供了一个例子——“我们目前正与我们的一些白标客户合作，希望能够能加入一些便捷的交易功能（买进/卖出 按钮）在她们的官方网站或者是在他们现有的银行应用程序与axoTraderGO的白标版本之间进行无缝连接。”
“客户只需要登录一次，在他们现有的银行应用中看到整个交易。这一切现在很容易就能做到，SaxoTraderGO和OpenAPI 的结合真的会作为我们下一代白标解决方案推出的主要内容。”Lund Hammer总结说。
Saxo Bank Begins Roll Out of SaxoTradeGO to White Label Partners
The new platform offering of Saxo Bank is aiming to deliver a next generation experience in conjunction with the Open API that it launched last month
Saxo Bank has begun rolling out its new trading platform solution to the firm’s white label (WL) clients after a successful launch of its new SaxoTraderGO platform to the broker’s retail clients. According to information provided by the company, close to 40 per cent of its retail flow is conducted through the new platform offering.
The first batch of partners of Saxo Bank have started using the new solution this week. The Danish multi-asset brokerage is aiming to expand its reach to all of its 100+ white label customers by the end of this year.
According to the Danish brokerage powerhouse, the rapid adoption of the new platform is likely to be repeated with white label clients.
Commenting to Finance Magnates, the Head of Platforms of Saxo Bank, Christian Lund Hammer, said: “The clients like the fact that the platform is intuitive and it is quick to get started. If you change something from your computer, say set-up a chart is a specific way with studies just the way you like it, it is automatically carried over to the chart in the tablet and mobile as well.”
Saxo Bank has launched its new REST based API (“the OpenAPI”) which the firm made available to external parties last month. The functionality of the OpenAPI is allowing white label clients to build custom functionality.
“Saxo Bank has made available a dedicated developer’s which is providing extensive documentation, sample code, authentication methods etc. It basically provides all the support an external developer needs to get started to code on top of the OpenAPI. It is the same developer site our internal developers use to code SaxoTraderGO functionality,” Mr Lund Hammer explained.
OpenAPI deployment progress
With the launch of the OpenAPI last month, white label clients of the Danish brokerage have already been granted the option to develop and deploy custom solutions to their offerings. The OpenAPI is designed to provide the possibility to deliver new functionality across the whole trade cycle – from pre-trade, execution and post-trade services for ETFs, cash stocks, CFDs, futures, Options and FX.
Mr Lund Hammer provided an example with some of Saxo’s clients- “We are currently working with some of our White Labels that want to embed some simple trading functionality (buy/sell buttons) into their corporate website or have a seamless integration with their existing banking applications and their White Label version of SaxoTraderGO.”
“Clients only have to log in once and see trading as an integrated offering in their existing banking application. All this is possible to do quite easily now and the combination of SaxoTraderGO and the OpenAPI is really our next generation White Label solution,” Mr Lund Hammer concluded.
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