每户收入和平均用户获取的成本激增，公司从第二季度的收入下降中复苏
Plus500是今年最热门的收购项目之一，同时Plus500宣布了第三季度的指标，收入与第二季度相比激增，同时公司因客户合规手续问题也受到了FCA的调查。
在监管问题被推迟以后，Plus500宣布了第三季度的惊人成果。收入与第二季度相比，8千万美元，增长了80%。与去年第三季度的数据相比同样增长了44%。
尽管收入方面的成果存在着一些令人担心的迹象——新客户的数量降至17047，比第二季度低了近12%。这一定程度上可以解释为普通用户(AUAC)获取成本的不断上升和每户平均收入(ARPU)的不断上升。
两组数据都有明显的继续上升的趋势，ARPU上升到1954美元，AUAC上升到1468美元。数量明显高于上个季度的823美元，然而每个客户第二个季度的收入为1278美元。两个指标同时上升，并且ARPU再一次超过了AUCA，Plus500的收入情况似乎已经稳定了。
Breaking: Plus500 Revenues Spike Back Up Above $80 mln in Q3
Both revenue per user and average user acquisition costs ballooned as the company recovers from the second quarter slump
One of the hottest acquisition targets this year, Plus500, has announced its metrics for the third quarter of 2015. The company announced that its revenues have increased materially when compared to the second quarter of 2015, when it got a hit by an FCA probe on client on boarding procedures.
After the regulatory issues have been waived, the brokerage has announced impressive results in the third quarter of 2015. Revenues have increased by a massive 80 per cent when compared to the second quarter to reach $80.9 million. The figure was also higher by 44 percent when compared to the third quarter of last year.
Despite this positive outcome in terms of revenues some worrying signs persisted – the number of new customers has dropped to 17,047 which is lower by almost 12 per cent when compared to Q2. This can in part be explained by rising average user acquisition costs (AUAC) and rising average revenues per user (ARPU).
Both figures have spiked materially higher with ARPU coming in at $1354, while AUAC hit $1468. The numbers are materially higher than last quarter when we saw the first metric was at $823 while the second was $1278 per client. With both metrics rising and ARPU surpassing AUAC once again, the performance of the brokerage appears to have stabilized.
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